Augment GTM
AI and GTME
for B2B GTM Teams
We help B2B GTM teams put AI to work—building the plugins and automations, and engineering the outbound and data systems. So your team performs like one 3x its size.
Trusted by
AI built into how your team works
Not chat prompting—real systems. We build the foundations, train your team, and ship the Claude plugins, automations and workflows that compound.
Claude plugins & tooling
Custom skills, slash commands and MCP integrations built around how your team actually works.
Example: a /draft-followup command that writes a tailored recap after every demo, pulling from the call notes and CRM.
Context engineering & foundations
The company context, CLAUDE.md and project scaffolding that make AI output reliable from day one.
Example: a context base that lets anyone on the team generate on-brand, accurate output without re-explaining the company each time.
Enablement & education
Live, role-specific training for marketers, SDRs and AEs on Claude Code, Cowork and agentic workflows.
Example: a half-day session that takes your SDRs from zero to running multi-step research and outreach in Claude Code.
Automations & workflows
End-to-end workflows that run real, multi-step work—not one-off prompts—and compound over time.
Example: turn a single customer call into a case study, three LinkedIn posts and a nurture email, all drafted in your brand voice.
The systems that grow pipeline
The plumbing that turns intent into pipeline. We build and run the systems that find, enrich and engage the right accounts—so you grow pipeline, not headcount.
Outbound automation
Sequences that research prospects, personalize at scale, and engage with human-quality messaging.
Example: an agent reads a prospect's recent LinkedIn posts and job changes, drafts a personalized opener, and queues it for one-click send.
List building & targeting
Precise target lists built from your ICP and live signals—not stale data you bought by the row.
Example: turn anonymous website traffic and job-change signals into a scored, contact-ready account list every morning.
Enrichment & data pipelines
Real-time enrichment, fit-scoring and routing wired straight into your CRM and stack.
Example: a form-fill triggers enrichment and a fit-score check, then routes hot leads to the right rep with an instant calendar link.
RevOps & automation
The manual ops work your team shouldn't be doing—lead routing, deal hygiene, reporting.
Example: a weekly job re-scores closed-lost deals against fresh signals and surfaces the ten worth reopening.
Who you're working with
Augment GTM is me, Colin White—not an agency layer between you and the work.
Colin White
Founder
GTM engineer who's run the orgI've spent the last decade building GTM engines in B2B SaaS—Head of Marketing & Growth at Knock, Director of Growth & Demand Gen at Clearbit, and performance marketing and ops before that. I started out as a software engineer and founder, so I build GTM the way engineers build systems: technical, repeatable, and made to scale.
Most “AI consultants” have never carried a number. I have. I help GTM teams use AI the way I wish I'd had it—building the context, skills and automations that make a marketing org feel 3x larger than it is.
I don't hand you a stack of prompts and a recording. I build durable systems your team actually runs—and I'm in the work with you, not managing it from a distance.
Pricing
Two ways to work together. Everything is scoped to your team.
AI Enablement & Builds
Per engagement
Training, context engineering and custom automations that leave your team with a working AI system—Claude plugins, foundations and workflows.
GTM Engineering
We build and run GTM systems across your entire sales and marketing stack—outbound and inbound automation, list building, enrichment, lead scoring and routing, CRM workflows and RevOps. Custom-scoped with a 3-month minimum engagement.
Need more hands-on marketing leadership? We take on a limited amount of fractional work—mention it in your note.
Not sure which fits? Book a demo and we'll map the right mix for your team and stage.