Make your GTM org AI Native
We make GTM teams perform like ones three times their size. AI automations, plugins and custom-built workflows, plus the GTM Engineering that runs it across marketing and sales.
Trusted by
AI built for how your team works
Not just prompts. Real systems. We build the foundations, train your team, and ship the Skills, plugins, automations and workflows that compound for your team.
Claude plugins & tooling
Custom skills, slash commands and MCP integrations built around how your team actually works.
Example: a /draft-followup command that writes a tailored recap after every demo, pulling from the call notes and CRM.
Context engineering & foundations
The company context, CLAUDE.md and project scaffolding that make AI output reliable from day one.
Example: a context base that lets anyone on the team generate on-brand, accurate output without re-explaining the company each time.
Enablement & education
Live, role-specific training for marketers, SDRs and AEs on Claude Code, Cowork and agentic workflows.
Example: a half-day session that takes your SDRs from zero to running multi-step research and outreach in Claude Code.
Automations & workflows
End-to-end workflows that run real, multi-step work. Not one-off prompts.
Example: turn a single customer call into a case study, three LinkedIn posts and a nurture email, all drafted in your brand voice.
The systems that grow pipeline
The plumbing that turns intent into pipeline. We build and run the systems that find, enrich and engage the right accounts, so you grow pipeline, not headcount.
Outbound automation
Sequences that research prospects, personalize at scale, and engage with human-quality messaging.
Example: an agent reads a prospect's recent LinkedIn posts and job changes, drafts a personalized opener, and queues it for one-click send.
List building & targeting
Precise target lists built from your ICP and live signals, not stale data you bought by the row.
Example: turn anonymous website traffic and job-change signals into a scored, contact-ready account list every morning.
Enrichment & data pipelines
Real-time enrichment, fit-scoring and routing wired straight into your CRM and stack.
Example: a form-fill triggers enrichment and a fit-score check, then routes hot leads to the right rep with an instant calendar link.
RevOps & automation
The manual ops work your team shouldn't be doing: lead routing, deal hygiene, reporting.
Example: a weekly job re-scores closed-lost deals against fresh signals and surfaces the ten worth reopening.
Not an agency layer between you and the work
Augment GTM is me, Colin White.
Colin White
Founder
GTM engineer who's run the orgI've spent the last decade building GTM engines in B2B SaaS: Head of Marketing & Growth at Knock, Director of Growth & Demand Gen at Clearbit, and performance marketing and ops before that. I started out as a software engineer and founder, so I build GTM the way engineers build systems: technical, repeatable, and made to scale.
Most "AI consultants" have never carried a number. I have. I help GTM teams use AI the way I wish I'd had it, building the context, skills and automations that make a marketing org feel 3x larger than it is.
I don't hand you a stack of prompts and a recording. I build durable systems your team actually runs, and I'm in the work with you, not managing it from a distance.
Three ways to work together
Everything is scoped to your team.
AI Fluency & Workflow Discovery
Fixed priceThe place to start if you don't yet know where AI pays off for your team. We assess how fluent and productive each role actually is with AI today, then map the workflows and areas worth investing in, so your first build is the right one.
GTM Engineering
Limited availabilityWe build and run GTM systems across your entire sales and marketing stack: outbound and inbound automation, list building, enrichment, lead scoring and routing, CRM workflows and RevOps. Custom-scoped with a 3-month minimum engagement.
AI Enablement & Builds
Fixed scopeMost GTM teams have Claude open in a tab and nothing to show for it. We fix that end to end: build the context layer so the output is right on the first pass, ship the plugins and automations your team reaches for daily, and train each role on the workflows that move their number. You finish with a working system, not a slide deck. Every piece of it is yours to keep.
We take on a limited amount of hands-on marketing leadership work. Mention it in your note.
Book a demo and we'll map the right mix for your team and stage.
Contact us
Tell us about your team
We'll get back to you within 24 hours.